Olander Group

Elmhurst University

We helped our client increase transfer student applications by 45%

Client:

Elmhurst University is a private liberal arts university founded in 1871, consistently ranked among the top colleges in the Midwest by U.S. News & World Report. The College offers more than 50 undergraduate majors, four accelerated majors for adults, 15 pre-professional programs, and 9 graduate programs.

Brief:

Facing intense competition from an ever-increasing host of traditional universities, for-profit educational companies and distance learning programs, Elmhurst was losing the battle for new students.

Insight:

Elmhurst University has special attributes embedded within its DNA that many institutions of higher learning, especially upstarts in the for-profit and distance learning arena, could never hope to have. These primary advantages include the personal touch of a hands-on faculty, a vibrant multi-faceted student experience, and an academic institution that has been a foundation of the community for over 150 years.

Solution:

We extended this personal touch to all forms of media to distinguish the university from its competitors and provide a boost to enrollment numbers. Our solution included such direct and personal methods ad door hangs, direct mail, e-mail, and database marketing, zip code targeted direct response inserts as well as supporting media channels including out-of-home, targeted print, and community college & high school publication and postering campaigns.

Results:

We had a 45% in transfer student applications, a 24% increase in traditional student applications, and a 20% increase in graduate student applications over the course of one year.

0 %

Increase In Transfer Student Applications

And We Quote

Olander Group brings a high degree of professionalism, energy, and imagination to their work for us. They understand at a deep level both our particular needs and the opportunities that the marketplace presents to us.
Jim Winters
VP of Marketing & Communications – Elmhurst University

Whether your goal is to generate sales, leads, increase market share, or raise brand awareness - We can help.

Request a Call

And learn more about what we can do for you.