The Original Advertising Medium
Reach and Show a Commitment to Local Communities or Niche Groups with Print Advertising
Print encompasses many different forms – Major Dailies, Community Newspapers, Consumer Magazines, Trade Publications, Niche Newsletters and more. In addition to being a great branding vehicle, print is great for complex, detailed messages and can include coupons, mail-in forms, or direct people to web resources.
Print Marketing Benefits Include:
- Target & Reach Local Communities
- Perfect for Detailed Messages
- Include Coupons & Trackable Elements
- Reach Trade & Industry Groups
Our Approach
Full Service Across All Print Media
With our full-service approach, we help our clients navigate through all the print options available to land on the most appropriate for their target audience. We plan and purchase all media, traffick needed materials to the print outlets, collect tearsheets, secure make-goods, and reconcile billing. With multiple ads running in multiple print outlets each and every week, we keep it all straight with our custom-built, proprietary media software.
Our clients appreciate our ability to not only buy the right media the first time, but our dedication to manage the campaign from start-to-finish, to handle the nitty-gritty details of make-goods, trafficking, and confirmation of billing. Nowhere is this more evident in our print advertising services.
400%
Increase in Effectiveness
400% increase in efficacy of marketing campaigns that combine print and digital ads.
82%
Trust Print
82% of consumers trust print ads the most when making a purchase decision.
70%
Read Newspapers
70% of households with an income above $100,000 are newspaper readers.
95%
Read Magazines
95% of people under 25 read magazines.
77%
Drives Higher Recall
Print drives higher levels of brand recall vs. digital (77% vs. 46%).