Media Agency

Premier Expertise.
Measurable Results.

We bring strategic depth to brands and organizations of all kinds — planning and buying every advertising channel as one system, from search, to out-of-home, to TV. Real strategy, hands-on execution, and full visibility into everything we do.

Get Your Media Review See Our Results

25+ Years in Paid Media

$100M+ In Media Managed

100+ Clients Served

1 Focus — Your Growth

Trusted By

Why Olander Group

The strategic depth your goals call for. The hands-on execution it takes to get there.

Twenty-five years and more than $100M in managed spend, across national consumer brands, health systems, universities, industrial manufacturers and public agencies. The range of our clients is our advantage. What works in one category rarely originated there, and an agency that only ever sees one category never spots it. You get that judgment applied directly to your accounts — not off-the-shelf, templated solutions.

Our Story & Approach

Strategic Depth

Targets grounded in your actual economics — breakeven, lifetime value, margin by line of business — not industry averages. The plan is built from your numbers before a single dollar is placed.

Full Transparency

You see what we see, know what we spend, and always understand the reasoning behind our decisions. No black boxes. No surprises.

Hands-On Execution

We are in the accounts daily — making decisions and optimizing in real time. We are not a reporting company. We are operators who know the platforms inside and out.

Fluent in Regulated Categories

We have run media for health systems, hospitals and behavioral health providers. We know how to keep conversion data flowing without creating a HIPAA problem.

Seen It All. Built for What's Next.

We’ve run campaigns on the Super Bowl, the Academy Awards and the Olympics. We ran one of the first ad campaigns on Twitter as a beta partner, and were among the first advertisers on Facebook, Spotify and TikTok. Now we’re doing it again, as one of the first able to place ads on ChatGPT.

Concierge Service

Direct access to the people actually running your accounts. Every client gets our best thinking and our full attention.

Out-of-Home

Billboards, transit, and place-based digital — bought on real market and traffic data, negotiated directly with plant operators, and measured like every other channel in the plan.

OTT & Connected TV

Television that can actually be targeted and attributed. We have run campaigns on the Super Bowl and the Academy Awards, and we buy streaming with the same discipline.

Digital Audio

Spotify, YouTube Music, podcasts, and streaming radio — the channel most advertisers still leave on the table, reaching people when every screen is already taken.

Digital Display

Programmatic banner and native across the open web. Inventory quality and placement transparency matter more here than anywhere else, and we hold both to account.

Social

Meta and TikTok, built as a full funnel from prospecting through retargeting, with creative testing run as a system and clear rules for what gets optimized and what scales.

Search

Google and Microsoft. Keyword strategy, bid management, and campaign architecture built on your breakeven economics rather than a category benchmark.

AI Advertising

Emerging AI channels such as ChatGPT ads, as well as the fast-evolving AI already running inside ad platforms such as Smart Bidding, Advantage+ and Performance Max.

Traditional Media

Broadcast and cable TV, broadcast radio, print, direct mail and door hangers — real-world advertising for a real-world audience, and we have the vendor relationships to negotiate and place it.

Underneath all of it

Tracking & Reporting

Tracking and reporting across every channel, including privacy-safe and server-side implementations for healthcare and other regulated advertisers — and one unified dashboard where all the numbers live.

Server-side trackingConversion data that holds up as browsers and platforms restrict tracking.
Privacy-safe by designNo health information reaches an ad platform.
One dashboardEvery channel, one set of numbers.

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Our Process

From review to results — a proven 5-stage process

Each stage builds on the last, creating a compounding cycle of better data, sharper strategy, and stronger performance over time.

Discovery

We start from your Media Review, go deep on your accounts and tracking, and agree on the numbers that will define success.

Foundation

We build the campaign architecture and the privacy-safe measurement underneath it — the foundation every channel runs on.

Launch

Campaigns go live in stages, with clean tracking and close monitoring, so every platform starts learning from accurate data.

Optimize

We manage bids, budgets, creative and audiences daily against your targets, and tie every decision back to your numbers.

Grow

We scale what’s working, move budget to where it earns the most, and add channels where the opportunity is real.

Client Testimonials

What our clients say

Olander has gone above and beyond in delivering strategic recommendations in areas where past partners fell short. The level of honesty, responsiveness, and expertise has built a strong foundation of trust – and it shows in the results.

Angie Ansorge Marketing Manager All American 1930

Olander is flexible, professional, and customer-focused. It is always a pleasure to work with a company that displays true customer service at all levels. They deliver what they promise, and I have always been extremely pleased with the end result.

Igna Russo Senior Manager IKON

Working with Olander is not like work at all. It was always a pleasant and enlightening experience. Kudos!

Diane Hansen Contracting Officer U.S. Department of Defense

Excellent job helping us reach our strategic marketing goals! We've been impressed again and again with your level of service and knowledge.

Brian Davis VP of Marketing Edward-Elmhurst Health

Olander Group brings a high degree of professionalism, energy, and imagination to their work for us. They understand at a deep level both our particular needs and the opportunities that the marketplace presents to us.

Jim Winters VP of Marketing & Communications Elmhurst University

Effective advertising and proper placement are among the most critical aspects of our business. Olander Group has helped improve our overall advertising strategy and ultimately reduced our advertising expenditures while creating a higher capture rate of qualified prospects.

Scott Hoskins President CMK Companies

I had the pleasure of working with Olander on several projects. It was always a pleasant experience. They were dedicated to doing things right and always delivered above and beyond. True professionals.

Derek Bonney Managing Director Tenthwave

Olander Group is a pleasure to work with. They are knowledgeable, prompt, professional, and always have the best interests of our college in mind.

Daron Wolf Marketing Manager Carthage College

Thank you and absolutely terrific work! You crafted the most comprehensive and integrated marketing campaign that I've been a part of — and believe me, it is getting noticed!

Jill Newham System Director, Marketing Edward-Elmhurst Health

Olander excels at managing and leading the process, the client, and the entire project to success on time and on budget. I strongly recommend Olander for any needs.

Toni Vollmers Communications Ariel Investments

Olander Group has helped increase my profitability more than I could have imagined. Their creativity and dedication have been truly indispensable to my marketing efforts.

Mawi Asgedom Founder & CEO Mawi Learning

Olander works with us as though we are their largest client. All questions answered. All details covered. All fears dispelled.

Bart Crosby Founder & CEO Crosby Associates

Olander Group has become an extension of our marketing team. They developed an effective media strategy that not only raised awareness of Linden Oaks Hospital but also ultimately increased patient volumes.

Bridget Backhaus Marketing Manager Linden Oaks Behavioral Health

As an agency that manages high-profile clientele such as Tiger Woods, David Beckham, and Danica Patrick, I know that I can turn to Olander for equally high-profile marketing campaigns.

Bob McKamey Founder & CEO UnCommon Thinking

Olander has always been incredibly responsive to all of us on the marketing team. We know we can always count on them to deliver — with creativity, positivity, and a can-do approach.

Sheri Scott System VP for Brand NorthShore University HealthSystem

Thank you so much for helping us put the pieces in place with our digital marketing! We are now assured of a consistent flow of new patient inquiries as we continue to expand and grow.

Eileen Gutierrez Director of Marketing Lightways Hospice

Media Review

Got thirty minutes? Let’s talk about your media.

Tell us what you’re running and what it’s producing. We’ll come back with a clear read on the demand in your market, a look at what your competitors are running, and where we see room to improve performance and get more from every dollar. No deck. No homework. Just a good conversation about what’s working, what isn’t, and how to make it all work harder.

Get Your Media Review

Or call us at 815-945-8484

Premier Expertise.
Measurable Results.