Every Channel.
One Program.
Planned together around your goals — led by search, social and video, powered by our AI Creative Engine, and backed by 25 years of making the platforms work harder for our clients.
Search & AI
Reach people at the moment they’re looking — on Google and Microsoft, inside Google’s AI Overviews, and now in ChatGPT, where we were early to advertise. Every campaign is built on your actual economics, and we configure the AI inside the platforms to work toward your margin, not just your volume.
- Campaign structure grounded in your breakeven economics by service line or product category
- Ads in Google’s AI Overviews and AI Mode, alongside classic search results
- ChatGPT ads, and the other AI platforms as they open to advertisers
- Performance Max and Smart Bidding with deliberate segmentation and conversion value rules
- Search term hygiene and negative keyword management as an ongoing discipline
- Microsoft Advertising managed with audience syncing from Google campaigns
Video
Build demand on every screen, from the phone to the TV in the living room. We plan YouTube, short-form social video and Connected TV as one video program — with frequency managed across all of them, so you reach more people instead of the same people more often.
- YouTube, Shorts and Demand Gen, structured around your conversion goals
- Reels and TikTok video planned alongside YouTube rather than in isolation
- Connected TV across the major streaming platforms, plus direct publisher deals where they price better
- Frequency managed across platforms, not per platform — where most video budget is wasted
- Household and geography targeting down to the market that actually matters
- Creative length and format matched to each placement, from six-second bumpers to full spots
Scroll-stopping video ads, produced for you every month.
Video wins on YouTube, Reels, TikTok and Connected TV, and fresh creative is what keeps every campaign performing. Our AI Creative Engine pairs AI video and image generation with 25 years of creative direction to produce on-brand video ads, image ads and variations for you every month — included in every program.
- New concepts and variations every month, matched to your campaign
- Short-form video for Reels, Shorts and TikTok, and spots sized for YouTube and Connected TV
- Image, carousel and feed ads, in the formats each platform rewards
- Built from your brand assets and guidelines, and approved by you before anything runs
- Fatigue monitoring, so tired creative is rotated out before performance drops
Retail Media
If you sell through retailers, the last click happens on their site. Amazon Ads first, then Walmart Connect and the other retail networks — reaching shoppers at the moment of purchase, and tied to the same breakeven economics as the rest of your plan.
- Sponsored Products, Sponsored Brands and Sponsored Display, structured by margin
- Keyword and product targeting architecture, with search term hygiene as a discipline
- Product feed and listing review for ad readiness — titles, images, reviews, Buy Box
- Amazon Attribution, so the traffic Google and Meta send to Amazon is measured
- Share of voice and competitor monitoring by category
- Walmart Connect and other retail networks where your customers buy
Brand Media, when the plan calls for it.
We have run campaigns on the Super Bowl, the Academy Awards and the Olympics, taken over Union Station and run metro-wide digital billboard networks. When reach and awareness are the job, we plan and buy out-of-home, audio, display and broadcast with the same discipline — and measure them by the lift they produce in search, site and sales.
Out-of-Home
Bulletins, posters, digital boards, transit and place-based media — bought on real market and traffic data, and held to the same measurement standard as everything else. We have negotiated station takeovers, wrapped bus fleets and run metro-wide digital billboard networks spanning dozens of boards.
- Market and route analysis built on real traffic and audience data, not the vendor’s deck
- Direct negotiation with plant operators, including inventory most buyers never see
- Digital and static planned together, with creative rotation matched to dwell time
- Transit, station domination and place-based digital where the geography justifies it
- Exposure modeled against your market rather than a generic reach curve
- Attribution tied to lift in search and site activity, so the channel has to answer for itself
Digital Audio
Spotify, YouTube Music, podcasts and streaming radio — the channel most advertisers still leave on the table. Audio reaches people during commutes, workouts and work itself, when every screen is already taken and nothing else can get through.
- Streaming audio across Spotify, YouTube Music, Pandora and the major audio networks
- Podcast buying, both programmatic and direct host-read where the endorsement carries weight
- Audience targeting by behavior and listening context, not just demographic
- Companion display banners so the channel produces measurable click activity
- Script and voice direction to your team, matched to the listening environment
- Brand lift and search lift measured against markets held out as controls
Programmatic Display
Programmatic banner and native across premium, brand-safe inventory. Placement transparency matters more here than in any other channel, and most advertisers never see where their money actually went. We do, and we act on it.
- Programmatic buying with full placement-level transparency and exclusion lists we maintain
- Native advertising built to match the environment rather than fight it
- Contextual and audience targeting, including cohorts that survive the loss of third-party cookies
- Retargeting with frequency discipline and real suppression of converters
- Brand safety and made-for-advertising site filtering applied continuously
- Viewability and fraud monitoring with vendors held to account on the numbers
Broadcast & Traditional
Broadcast and cable TV, radio, print, direct mail and door hangers — real-world advertising that reaches audiences digital alone can miss. For many local and regional advertisers, especially in healthcare and financial services, it’s still one of the most effective buys in the plan. We have the vendor relationships to negotiate it well, and the measurement to show what it delivers.
- Broadcast and cable television, including national buys around tentpole events
- Broadcast radio, negotiated on rate and daypart rather than taken off the card
- Print — newspaper, magazine, zip-code-targeted inserts and community publications
- Direct mail and door hangers, including list sourcing and drop scheduling
- Production coordination and trafficking to every station and publisher
- Measured against the same standard as the digital channels, not exempted from it
Tracking & Reporting You Can Trust
Every decision we make rests on clean, accurate data. We build tracking that captures every lead and sale, privacy-safe from day one, and report it in one dashboard tied to revenue — not clicks. Better data in means better results out: the ad platforms learn faster, and you see exactly what’s working.
- Server-side trackingConversion data that holds up as browsers and platforms restrict tracking.
- Privacy-safe by designCompliant tracking for healthcare, financial services and other regulated categories.
- One dashboardEvery channel, one set of numbers, tied to revenue.
Every engagement begins with a Media Review.
It starts with a thirty-minute conversation about what you’re running and what it’s producing. Then we come back with a clear read on the demand in your market, what your competitors are running, how ready your accounts are for AI-driven advertising, and where we see room to make your marketing dollars work harder — along with the program we’d recommend. No deck. No homework. No obligation.
Get Your Media ReviewOr call us at 815-945-8484
Social
Facebook, Instagram and TikTok, built as one full funnel — finding new customers where they spend their time, then bringing them back until they buy. And if you’re in a regulated category like healthcare or financial services, we know the rules on who you can target, what you can say and what data can go back to the platform — so your campaigns stay compliant without losing performance.