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Best Practices for Marketing

Education is Power. We are constantly learning and growing as marketers to provide the best service for our clients.

Below please find some of our latest thinking and resources. We welcome the chance to discuss further with you any item that piques your interest or could help your organization. We are always standing by to help our clients understand the theory and practical application of the latest marketing and media strategies, tools, and channels.

Understanding the Role of Media Planning & Buying in Advertising

Understanding the Role of Media Planning & Buying in Advertising

Media planning & buying is an essential component of any successful advertising campaign. It refers to the process of purchasing ad space on various media channels, such as television, radio, print, out-of-home, and digital. Understanding the role of media planning & buying in advertising is crucial in creating an effective and efficient media plan. Proper …

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Search Engine Marketing: Why It’s Critical for Your Business

Search Engine Marketing: Why It’s Critical for Your Business

In today’s digital-first world, having a strong online presence is crucial for businesses of all sizes. While having a website is a good start, it’s not enough. You need to make sure your website is easily discoverable by your prospects and future customers. This is where search engine marketing (SEM) comes into play. What is …

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The Evolution of Advertising

The Evolution of Advertising

Advertising has changed significantly over the years due to advances in technology, shifts in cultural and societal values, and changes in consumer behavior. Some of these key changes include: 1. The Rise of Digital In the past, advertising was mainly done through print media such as newspapers and magazines. However, with the rise of the …

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