Olander Group

Video

The Most Powerful Medium Available to Marketers Today is Video

Tell Your Brand’s Story with Streaming, OTT, CTV, Digital & Traditional TV

We are strong proponents of video marketing through such platforms as Hulu, YouTube, Social Media, Over-the-Top (OTT), CTV (Connected TV) & Streaming TV as well as tried and true Broadcast & Cable TV.

Video Marketing Benefits Include:

Our Approach

Full Service Across All Video Platforms

We plan television with an eye for maximizing your exposure at a minimum cost-per-point or cost-per-thousand. We utilize Nielsen data to verify our target audience counts across networks, programming, devices and dayparts. We analyze all pricing and audience data to identify the best placements and the best rates. When it comes time for the buy we negotiate hard for bonus exposure and value-added opportunities. With this process, we know a plan is bought well upfront.

We handle all trafficking of spots from production to the station or digital platform. We ensure that all spots arrive in the proper formats and are compatible with the network. We have partnered with organizations such as Comcast Ad Delivery and DG for professional trafficking and spot translation services.

Once the campaign is running, we are diligent about posting – ensuring that the programming purchased delivers the rating points and impressions promised. For exposure not delivered, we work with the network on appropriate make-goods or refunds. This is in keeping with our philosophy to monitor all campaigns closely through completion – not to just “buy” media.

72%

Prefer Video

72% of customers said they would rather learn about a product or service by way of video.

84%

Convinced To Buy

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

95%

Retention Of Message

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.

49%

Faster Revenue Growth

Marketers who use video grow revenue 49% faster than non-video users.

80%

Boost To Conversion Rates

Including a video on your landing page can boost your conversion rate by up to 80%.

We have made massive impact with ads placed for clients on Superbowl game day, during the Academy Awards, high-profile primetime premieres, and NFL, NBA, NHL, & MLB playoff games.

We have placed targeted digital video ads on OTT, CTV, Streaming TV and platforms such as Hulu and YouTube for our clients that generate results.

We can do the same for you

Request a Call

And learn more about what we can do for you.