Olander Group

Login

Audio

Paint a Picture of Possibilities in the Mind

Reach Your Prospects with Podcasts, Spotify, Pandora and Digital & Traditional Radio

Audio is a perfect medium to reach targeted groups of people with frequency of message. Whether it be Adult Contemporary Music, Sports Programming, or News Radio, an advertiser is sure to find a match in audience and programming.

Streaming, Podcasts, and Pure-Play Digital options such as Spotify and Pandora also offer unmatched targeting opportunities and delivery options today.

Audio Marketing Benefits Include:

  • Reach Targeted Groups of Prospects
  • Cost-Effective Frequency of Message
  • Sponsorship Availabilities Plentiful
  • Foster Deep Connection with Passionate Audiences

Our Approach

Full Service Across All Audio Platforms

We utilize Nielsen (formerly Arbitron) to analyze the stations in our clients’ target market to select the best fit for their target audience. We review pricing while requesting available inventory from stations to ensure that we are receiving spots at the best possible rates. As with TV, we negotiate hard for bonus spots and added-value opportunities. The process is detailed and time-consuming, but with it we know a campaign is well-bought.
We handle all trafficking of spots from production to station. We also work directly with the stations on any added-value production that is needed, so our clients can focus on higher value tasks. Our full-service philosophy mandates this.

As the campaign runs, we monitor everything from creative changes to schedule changes. We “post” every week, ensuring that the stations purchased deliver the rating points and impressions as promised. For any spots that do not run, or station that does not meet rating goals we actively negotiate make-goods or refunds for our clients.

…And what if we need to extend our buy a bit more? No problem – we package digital streaming with the campaign. And how about extending it even further than that? No problem again. We have worked with digital radio pioneers Pandora and Spotify for years on behalf of our clients. We can have your previously produced spots run through any desktop, tablet, and mobile platform.

68%

Listens On A Monthly Basis

An estimated 193 million or 68% of the US 12+ population listens to digital audio on a monthly basis.

50%

Time In Car

Almost 50% of the time spent listening to audio in the car among 13 to 24 year-olds is to AM/FM radio, surpassing streaming audio, YouTube, and others.

58%

Prefer Smart Speaker Ads

58% of people find smart speaker ads to be less intrusive than other major formats such as TV, print, online, and social.

63%

Reached By Traditional Radio

63% of those in the U.S. age 18+ are reached by radio every day.

91%

Completion Rates

15-second ads have a 91.7% completion rate, while 30-second ads have a 90.5% completion rate.

Sources

We have managed Broadcast Radio Campaigns, Sponsorships, and Remotes across the country that generate results.

We target audiences digitally through Streaming platforms such as Spotify, Pandora, and Google Music for our clients.

We can do the same for you

Request a Call

And learn more about what we can do for you.