Results
The Bottom Line With Everything We Do
We believe that advertising dollars should be invested with an eye on returns. We have helped our clients achieve goals such as increased revenue and sales, greater share-of-market, heightened brand awareness, and improved profitability.
We offer custom marketing services to our clients. Have a project in mind? We’d love to hear more about it.
New Patients Delivered
Edward-Elmhurst Health
Development and deployment of a fully integrated campaign that included TV spots around The Superbowl, The Academy Awards, The Golden Globes, NFL & NASCAR, Transit Takeovers at Major Commuter Hubs, Radio, Out-of-Home including Billboards, Movie Theaters & Fitness Centers, Door Hang Drops, and Digital.
- 15,000 New Patients Delivered
- 200% Increase in Awareness Over Competitors
- Increased Market Share & Income
Leads in 3 Months
The Waldorf Astoria
Development and deployment of a highly targeted digital campaign focused on business & luxury travelers that included destination advertising on travel & booking sites and search engines as well as display advertising on high-end technology, business, & fashion websites. Also as part of this campaign, Olander Group was selected to run one of the first advertising campaigns on Twitter as a beta advertising platform partner.
- 53,000+ Leads Delivered
- 93¢ Cost Per Lead
- Thousands of Fans & Followers Gained
Largest Class in 170+ Year History
Carthage College
Development and deployment of a fully integrated campaign that took full advantage of the targeting capabilities of Facebook, Instagram, and Messenger, captured relevant searches with search engine marketing, utilized the storytelling power of audio with Spotify, targeted our audiences through programmatic, responsive digital display advertising and took full advantage of Snapchat and its innovative ad formats.
- Largest Incoming Class in History
- Direct Connections Established with Students
- Recruitment Pipeline Framework Built
Months to Sell Over Half of Building
CMK Development
Development and deployment of a fully integrated campaign that broke the mold of traditional real estate marketing. In addition to having a baseline presence in the Chicago Tribune, we developed a campaign that included office tower elevator video & lobby advertising, digital & social media marketing, transit advertising, video-on-demand long-form commercials, search engine marketing, and direct marketing to Chicago-area realtors.
- Over Half 714 Units Sold Within 6 Months
- Highest Sales Volume Among Chicagoland Developers
- Achieved 10% Market Share Beating National Builders
Increase in Transfers
Elmhurst University
Development and deployment of a fully integrated campaign that included such direct and personal methods as door hangs, direct mail, e-mail & database marketing, zip code targeted direct response inserts as well as supporting media channels including out-of-home, targeted print, and community college & high school publication and postering campaigns.
- 45% Increase in Transfer Student Applications
- 24% Increase in Traditional Student Applications
- 20% Increase in Graduate Student Applications
Margin Gain Within 6 Months
Edward Hospital
Development and deployment of a fully integrated media blitz that included TV spots on “Good Morning America” and cable networks such as CNN, MSNBC, The Discovery Channel, The Food Network, and HGTV. The campaign also included local and market-wide radio, locally targeted publications and websites, high-profile billboards, bus transit advertising, zip code targeted doorhangs, geo- and demo-targeted email marketing, and a comprehensive search engine marketing campaign.
- $1,000,000+ in Contribution Margin Within 6 Months
- 11,000+ Completed Heart Risk Assessments
- Patient Credits Campaign with Saving Her Life