Olander Group

Direct Marketing

Go Directly To Your Customers

Go directly to your prospects with Direct Mail & E-Mail, Inserts, On-Door Hangers, even Personal Distribution

If you need to establish a clear ROI for your marketing efforts – there is no better way than to go direct. We have been working with direct marketing campaignss since the very inception of our firm. We employ Direct Mail, Direct E-Mail, Inserts, On-Door Hangers, even Personal Distribution to accomplish our clients’ goals. If you need to reach your target audience directly, we can help.

Direct Marketing Benefits Include:

Our Approach

Full Service Direct Marketing
We utilize both third-party resources and direct marketing industry partners to research and secure the best resources and lists for our clients’ needs. Through our direct marketing services, clients have access to over 70,000 list rental opportunities from over 230 business and consumer classifications. We focus in on our target by narrowing selects to the appropriate gender, age, occupation, income, lifestyle, interests, behaviors and geography.
In addition to sourcing the appropriate lists, we help our clients with production, postage, and delivery as needed. We coordinate the entire process from start to finish. Response metrics are tallied from whichever response methods are employed, whether that be 800 numbers, response cards, or website landing page conversions. We then utilize this information to refine and improve subsequent direct campaigns.

70%

Say Direct Marketing Is More Personal

70% of consumers say direct mail is more personal than online interactions.

39%

Try A Business Because of Direct Mail

39% of consumers try a business for the first time because of direct mail.

54%

Want Direct Mail

54% of consumers say they want direct mail from brands that interest them.

5-9X

Higher Response Rates

Direct Marketing’s response rate is about five to nine times higher than any other advertising channel.

We have run Direct Mail, E-Mail, Door Hanger, Insert, and Personal Distribution Campaigns for our clients that exceed standard benchmark response rates and generate outsized returns.

We can do the same for you

Request a Call

And learn more about what we can do for you.