Olander Group

Menu
Login
Menu
Menu

Outdoor

Be Seen

Big Signs for Big Impact – Billboards, Mass Transit, Outdoor Signage, Malls, Movie Screens & More

Out-of-Home advertising offers numerous opportunities for both mass-reach as well as geo-targeted placement. In addition to the standard Billboard, we place advertising on Transit Systems, Moving Vehicles, Movie Screens, and much more. Ambient Media allows us to place media in locations such as Stores, Community Centers, and Malls. With the advent of Digital Outdoor, we can now even change creative on-the-fly, or add variable information such as prices, specials, or even updates from a client’s Twitter account.

Outdoor Advertising Benefits Include:

  • Change Creative Messages On The Fly With Digital Out-of-Home
  • Full Market Coverage
  • Most Cost-Effective Mass Awareness Medium
  • Maximize Ad Frequency For People In Area

Our Approach

Full Service Across All Out-of-Home Platforms

In performing our research for clients, we scour the targeted area for available media options as well as untapped opportunities. We utilize our network of out-of-home partners as well as third-party resources. In comparing potential placements we review approach angles, the ad environment, and all TAB data available.
We assist our clients with trafficking of the materials and installations. We secure all proof of performance documents and images. We reconcile all billing. When it comes time to review boards and options for continuation, we research competing available options to use for negotiation or upgraded placement. Our full-service approach is constantly active – even with a media that can be as static as a traditional highway billboard.

71%

Look At Billboards

71% of travelers look at messages on roadside billboards.

89%

Consider Billboards Effective

89% consider billboards to be an effective form of advertising.

72%

Shop When Going Home

72% of billboard viewers frequently or sometimes shop when going home.

32%

Visited An Advertiser Within A Week

32% of billboard viewers visited the advertising retailer within the week.

30%

Noted Phone Number or Web Address

Roughly 30% of billboard viewers took note of a phone number or web site address on a billboard.
Sources

We have run Digital & Traditional Billboard, Transit, Retail, Ambient & Cinema campaigns for our clients across the country that get noticed.

We can do the same for you

Request a Call

And learn more about what we can do for you.